It is clear that successful and 'Best Place to Work' companies tend to select the best talent available in their respective markets. What makes this thought so compelling is that these companies do not have to compete for that talent - these people are eager to get through the front door! Great companies are attracting talent instead of recruiting employees and when they get to choose the best available, the company itself gets even greater - creating a success virtuous cycle. This success that integrates employee engagement with business intelligence occurs with intention and a complete understanding that happy and engaged employees lead to enhanced positive outcomes for the organization. 

At the core of this success is companies re-investing back into the culture of the organization; a culture where employees feel cared for, where a life/work balance is embraced and the organization is intentionally providing well-being related programs, among other things. It has been proven through many available surveys that happiness and productivity go hand-in-hand; they are indistinguishable. Arianna Huffington said in a HuffPost, "Happy, engaged employees spend 40% more time focus on tasks and feel energized 65% more of the time.” A Gallop Survey on employee engagement shows that companies with highly engaged employees reduced absenteeism by 27%, lowered turnover by 42%, and reduced safety incidents by 62% while increasing productivity by 18%, increasing customer satisfaction, and profitability by 12%! 

In reviewing Fortune's best companies to work for, it is clear that the key component of these companies' success is employee engagement. The list includes a variety of companies, from Google and SAS, an analytics software company, a global management consulting company, a general contractor to an online lending company. The thread of commonality among the people that work at these companies is that they are proud to work for them because they feel valued and cared for.

It has been said by numerous leaders and is a widely accepted statement that "Culture eats strategy for lunch every time." Then it is clear that people are responsible for an organization's sustainable long term success. Therefore, the success virtuous cycle start with attracting the best talent. Developed and well trained talent leads to self-direction and empowerment which is at the foundation of a motivated workforce. Given the right culture, these talented individuals will emotionally engage with their jobs, their peers and the organization leading to higher productivity and better financial results. Companies with a great culture and a healthy bottom line will re-invest in their employees well-being, making the organization a place talented people want to work for. Attracting the best talent, then develop and empower them, lead to engagement which results in higher positive outcomes; and the cycle goes on. 


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